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Fashion Flashback
to the 1930s
by Perry Lowell
when the "Roaring Twenties" and flapper days were over, but some of the influences remained ...
It's the 1930s, and The Great Depression is in full force. Fashion isn't very important, except for the rich who haven't lost everything in the stock market ... and even they think that it's inappropriate to be too concerned with fashion.
Cotton evening dresses are common, and inexpensive, mass-produced dresses are available. Mail order catalog sales are increasing, and women are making their own clothes. When clothing is bought, sensible suits are the choice.
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In the movies is where Hollywood provides the fashion extravagance that the populace can no longer afford - Fred Astaire and Ginger Rogers dance in top hat and tails and the most incredibly ornate gowns. Jean Harlow slinks in satin. Gone with the Wind re-creates the Southern Belle extravagance. The Wizard of Oz takes us into a land of plenty, while the real world is one of deprivation.
Romantic fashions are in, and the gamine 1920s fashions are out. Skirts are mid-calf for day and full-length for evening; longer than the Roaring Twenties. Formal dresses may have trains. Cotton, crepe, silk, and synthetic silk (rayon and acetate) and ready-to-wear fashions were in vogue, with matching belts accenting the waistline. Costume jewelry and makeup are now acceptable for women to wear. Colors were muted or deeper hues, and prints were soft to medium hues with small patterns.
In this feature, we look at Spring of 1930 ... the beginning of the decade.
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